At loyal link innovations we endeavor to employ the best approach for each study. We majorly focus on collection of primary data with limited secondary data whenever needed. We therefore employ both qualitative and quantitative approach. Our data collection method include;

• Quantitative Approach
  Data is collected using various method that include; survey and questionnaires, CAPI, CATI, Faca-to-face interviews, PAPI and Structured observations
• Qualitative approach
  We apply various methods to collect qualitative data and they include; FGDs, Mini-groups, In-depth interviews, and covert and overt observation
• Mixed Approach
  Many times a mixed approach is employed to integrate both the qualitative and quantitative methods for better understanding of the research study