Retail Census

We carry out comprehensive Retail Census studies that map and profile every retail outlet — supermarkets, pharmacies, kiosks, mini-marts, and informal traders — in target cities, regions, or entire countries. This granular geospatial data supports precise route-to-market strategies, efficient sales territory planning, accurate market sizing, and informed investment decisions. Brands expanding or reorganizing distribution benefit enormously from knowing exact outlet numbers, types, and potential. Our retail census work has repeatedly helped clients reduce distribution costs while increasing coverage and sales reach across fast-growing African markets.