MARKET RESEARCH SERVICES

Research 1

Advertising effectiveness surveyS

Advertising effectiveness relates to how well a company’s advertising accomplishes the intended objective(s). We help companies use many different statistics or metrics to measure their advertising effectiveness. These measurements can be applied to all types of advertising, including television, radio, direct mail, Internet and even billboard advertising. A company’s advertising effectiveness usually increases sales and profits

Research 2

Customer satisfaction survey

We facilitate the process of discovering whether a company’s customers are happy or satisfied with the products or services received from the company. This may be conducted through face to face, over the phone, via email or internet, or on paper surveys. Customer answers to questions are then used to analyze whether or not changes need to be made in business operations to increase overall satisfaction of customers.

Research 3

Brand Research

Brand research is a critical component of business success for two reasons. First, it provides a business with hard data to make effective decisions. Second, it gives a business deep insight into consumer’s mind honestly, consumers do not always act the way they say they will. In fact, when it comes to consumer behavior and buying decisions, consumers rarely act the way they say the will. Like the old saying that humans walk on four legs in the morning, two in the noon time and three in the evening, it thus requires a critical thinking in trying to meet their needs at these different stages of life. Everything changes; we too must change our strategies in dealing with market needs and challenges.

Research 4

Customer product test

Product testing, also called consumer testing or comparative testing, we use this process of measuring the properties or performance of products. The idea of this, is that since the advent of mass production manufacturers produce branded products that they assert and advertise to be identical within some technical standard. Most product testing either takes place in a central location or in-home. We use a central location when we need a controlled environment or when time or product is limited. In-home testing is most realistic as respondents can try the product at a time and place that they normally would and have longer to consider it. Of course, there are situations where we would ask people to try a product in neither location

Research 5

Media surveyS

We conduct surveys to investigate what segment of consumers read which periodicals and/or listen to or watch which radio or television programs in the mass media

UsingĀ  media surveys, as a business owner you can interact with many kinds of people, which can include existing and potential customers, not to mention the general audience who might just want to know about you and your product or company. It goes without saying that the greater the number of people who get to know you, the better your chances of increasing business and becoming famous

Research 6

Pricing survey

We help you to find out if consumers already use your product and how often, and determine how integral your product is to their day-to-day life. Describe a new product or service to discover how much respondents would be willing to pay for it, to accurately glean your market price point. Our price survey is easy for customers to fill out – so you can get instant feedback to inform your next pricing decision.

SOCIAL & ACADEMIC RESEARCH (surveys)

Community studies

We help in conducting Community studies that are typically carried out by researchers in a particular settlement in order to investigate local social networks in the residential area, normally through qualitative methods that treat residents as comprising a cohesive social unit

Opinion polls

We use marketing research technique to canvass public opinion to measure the public's views regarding a particular topic or series of topics. Frequently used in forecasting election results, opinion pollsters take survey of the views of randomly chosen samples of the population and draw statistical results.

Case studies

We facilitate the use of a very detailed research inquiry into a single phenomenon (case) example (of a social process, organization or collectivity) seen as a social unit in its own right and as a holistic entity.

Action research

We help social researchers in identifying a social problem, and primarily design empirical test of a possible solution, which contains an innovation to produce the change in policy or procedure, monitored by social research methods.

Association and causation studies

Association is a connection between two social phenomena, demonstrated by one tending to vary according to variations in the other, whereas causality is a special case of association, when changes in one systematically result in direct changes in the other.

RELATED SERVICES

DATA COLLECTION

We have a very experienced team (over 10 years of experience in this field) that collects high quality data either using CAPI, PAPI, CATI, FGDs, in-depth Interviews, Mystery Shopping or Observation. We also have quality Control (QC) Team that ensures that every data collected is of high quality and from the right sources

REPORT WRITING

We help you write your project reports, proposals, research reports and other forms of documentation

DATA ENTRY SERVICES

In Microsoft word, access, power point and excel, and using statistical packages like SPSS, STATA,EXCEL and NVivo

DATA ANALYSIS

We use modern Statistical Packages such as SPSS,EPI DATA, STATA, and EXCEL for Quantitative Analysis and NVivo,QDA Miner and MAXQDA for Qualitative Analysis

QC Services

We have highly experienced staff to ensure that your data is of high quality and from the right sources.

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