This seeks to measure opportunities and gaps in a marketplace. Therefore quantitative research is used and the result is measurable data.
This study evaluates reactions to advertising campaigns like print, press or electronic and tests can be conducted both pre and post production stages
This type of survey explores potential gaps and opportunities in a marketplace. Qualitative research method is mainly used in market exploration.
Data collected here either qualitatively depends on the stage of development of the product or package. They can also help select between different prototypes.
These qualitative explorations look at how a product, service or an organisation is perceived by users and the public at large.
Often done to collect basic information to get demographic and other baseline data before the introduction of particular community services or projects.
In an increasingly competitive world, customer satisfaction is key to building customer loyalty and sales growth. This study establishes satisfaction levels and tracks changes over time.
Staffs are the backbone of any organisation and are regarded as internal customers. Maintaining a qualified, satisfied and motivated workforce is crucial to the survival of the organisation.
This quantitative study looks at particular products or services. Such studies are the mainstay of many fast moving consumer goods (FMCG) manufacturing companies’ research efforts.
We gather information on brand sale volume, sales trend, stock levels, and effectiveness of in-store display, promotion efforts and other associated aspects.
We work as watchdogs for our clients to help them measure the quality of service, compliance to regulations and gather information about products and services.